Today I’m giving space for Canadian Booksellers Association (CBA) to promote their new marketing program called Independents Matter. I have been writing for their association magazine for decades (yikes!) and I love books, so I’m happy to step back and let them take a posting on this blog. Here’s what they say:
Tapping into the growing localism movement, Canadian independent booksellers herald a new challenge:
Think Independent * Read Independent * Buy Independent
This season, invest in your community by running, not walking, to your local independent bricks and mortar bookstore for the ultimate shopping experience. For readers and buyers, independent bookstores are a bastion of ideas: informed staff who love and read books and know what to recommend.
Clearly, the time to buy books is right now. “In challenging economic times, books are always the best bang for your buck” says Nancy Frater, President of CBA and owner of Orangeville’s BookLore. “For the price of a movie, a book can open the door to another world of timeless comfort, entertainment and pleasure; for the gift giver, a book holds long-lasting value.”
Independents Matter champions the “shop local” credo: shopping at creative, convenient, one-of-a-kind stores supports the local economy and enriches the community. Save money, save fuel, save time. Reclaim your community and at the same time indulge yourself and your loved ones in good books.
Why? – Books Matter! Independents Matter! Communities Matter!
About Independents Matter
Independents Matter is a national grassroots campaign with a community focus created by Canadian Booksellers Association to encourage booksellers to celebrate their independence and promote the benefits of shopping locally at independently-owned stores. Independents Matter is part of a momentum-gaining movement in support of the idea that shopping locally offers the best value, the best retail experience and the best support for vibrant, vital and prosperous communities.
About CBA Independents’ Day
On November 15, 2008 independent booksellers all across the country will celebrate CBA Independents’ Day—a day designed to promote the importance of locally owned businesses to lively communities, which serves as the official launch date for CBA’s Independents Matter campaign.
About Canadian Booksellers Association
CBA is a not-for-profit trade association representing the interests of Canadian booksellers since 1952. Our members include independent, campus, specialty booksellers from coast to coast to coast.
What do you think? Do Independents matter?